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2020 TRENDS

Special Report: Healthy products trends hitting shelves

As Australia’s appetite for greater health and wellbeing continues to grow, we take a look at some of the key themes driving growth and how they’ll intersect with healthy FMCG in the year ahead and beyond. From brain health, alternative protein, sexual wellness, and sustainability to fresh convenience, this is your quick guide to what’s now and next for the year ahead and beyond. READ MORE +

What's New

What's New

Hudsons Jackfruit | Scalzo Foods

Scalzo Foods has launched a microwavable meat substitute with a pulled pork-like texture called Hudsons Jackfruit. Hudsons Jackfruit is...

Functional camel milk skincare balances microbiome

Creating healthy skin by balancing the skin microbiome is the focus of a new functional skincare range by Summer Land Camel.

Spirulina capsules | Bio Spirulina

Bio Spirulina is a new Australian owned and operated company with a range of edible, nutrient-dense algae from Greece. 

Gluten-free crumpets | Liberate Foods

Liberate Foods has launched Australia’s first gluten free, tradition honeycomb-style crumpet.  The GF crumpets have the Coeliac Society stamp...

ACV capsules with Mother | That Hippie Co.

New player in the gut health space, That Hippie Co., has launched shelf stable Apple Cider Vinegar (ACV) Capsules With ‘The Mother’. 

Nail repair kit | Hanami

Australian ethical nail product brand Hanami has launched a remedy kit to improve nail health. The brand’s new Nail...

Collagen and MCT oil gummies | Locako

Locako has launched DIY chocolate gummies with collagen and MCT oil for children and adults. The new functional snack is marketed with...

Inflammation fighting lattes | Zandi Organics

Zandi Organics joins the well-established hot beverage niche for healthier alternatives to tea or coffee with its wellness latte range.

Functional coconut water | Coco Luxe

Coco Luxe has released a new range of sustainably sourced coconut water infused with vitamins and minerals designed to hydrate, boost and...

Toxin free haircare | The White Pigeon Said

‘Love Your Locks’ is a new range of toxin-free haircare handmade in Australia by The White Pidgeon Said. Free...

The Cricket Bakery flour baking blends

Cricket flour is the next big thing in grain-free, protein-rich flours, with newcomer The Cricket Bakery launching a line of make-at-home packet...

Pimp My Salad convenience serves

Pimp My Salad has introduced convenient single-serve versions of its salad boosters. The Byron Bay brand’s Super Seed Sprinkles,...

Sustainability drives growth for eco-laundry brand

When That Red House founder Tahlia Borda quickly sold out of her first batch of 600kg of imported soapberries, she knew she’d...

Eco Meal Prep™ launches reusable meal prep containers through Kickstarter

Melbourne start-up Eco Meal Prep™ has launched a new range of bento glass meal prep containers via a Kickstarter crowdfunding campaign.

Man Brew chemical-free skincare range

Man Brew is an Australian-made chemical-free skincare range designed for men. Launched by Hunter Valley-based parent company Raw Earth...

Raw Earth Co launches Serum Factory

Hunter Valley-based skincare company Raw Earth Co has recently launched Serum Factory, a new line of serums designed for various skin types.

EMPOWdER functional mushrooms

Set The Bar has launched a new range of functional mushroom powders. The EMPOWdER range includes four mushroom powder...

Krumbled Foods launches Beauty Bites

Newcomer Krumbled Foods launches its first range of functional snack foods into Priceline this month. Beauty Bites are...

Get in Shape Organics bars arrive in Australia

Austrian brand Get in Shape Organics is now available in Australia with its range of organic raw and protein bars.

Zero proof and healthy alcohol is the new buzz

The growth of healthier lifestyles and self-care is driving opportunities in emerging better-for-you alcohol, no-proof and low-alcohol categories.

Pivot to wellness and the self care revolution

2020 has been dubbed the year of self care by some experts with many companies in the healthy FMCG space repositioning themselves...

Alternative protein market poised to explode

Australia’s alternative protein market is set to explode with a new wave of Australian alternative protein pioneers stepping up to navigate a...

Category Journal

Food & Drink

Australia gets tougher on terms ‘organic’ and...

Transparency is gets a boost with two new moves around the use...

Hemp terpenes + minor cannabinoids – the...

Products containing CBD (short for cannabidiol), the chemical compound from the cannabis plant,...

Rise of the mindful and politically active...

The War on Waste, climate change, global food shortages, rise of Gen...

Healthy convenience bridges fresh and packaged

Over-committed, busy modern lifestyles has led to a surge in short-out, DIY options...

Beauty, Wellness & Personal Care

Sexual wellness category takes flight

Inclusive and cause-related positioning, better-for-you ingredients, eco-friendly qualities, product innovation, and DTC...

Men’s wellness category grows organically

A new generation of men concerned about health and fitness alongside an...

Beauty & grooming start-ups to see at...

Several Australian and international beauty and grooming start-ups are set to be...

Australian natives feature in new skincare

G&M Cosmetics has launched a premium skincare range made with native Australian...

Natural Health & More

Concord reishi mushrooms for immunity

Concord Sunchih GPSP is formulated to support your immune system and promotes general...

Saba Organics certified organic beauty and personal...

Saba Organics is a new line of certified organic hair, skin, body,...

Global food giant invests in Australian start-up...

Australian early-stage start-up Uplift Food has secured investment from Mondelēz International to help the food giant expand into prebiotic functional foods and grow its healthy snacking offer.

180 Nutrition Vegan Protein Bar

Australian health supplement brand 180 Nutrition has launched a new vegan protein bar for customers looking for an alternative to mainstream protein and wholefood bars.

From the archive