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    As Australia’s appetite for greater health and wellbeing continues to grow, we take a look at some of the key themes driving growth and how they’ll intersect with healthy FMCG in the year ahead and beyond.
    No. 1

    ALTERNATIVE PROTEIN MARKET POISED TO EXPLODE

    Australia’s alternative protein market is set to explode with a new wave Australian alternative protein pioneer stepping up to navigate a future not dominated by conventional animal sources. From plant-based to insects and cell-based meat, this is your quick go-to guide for what's happening in Australia right now and next.

    No. 1

    ALTERNATIVE PROTEIN MARKET POISED TO EXPLODE

    Australia’s alternative protein market is set to explode with a new wave Australian alternative protein pioneer stepping up to navigate a future not dominated by conventional animal sources. From plant-based to insects and cell-based meat, this is your quick go-to guide for what's happening in Australia right now and next.

    No. 2

    RISE OF THE MINDFUL + POLITICALLY ACTIVE CONSUMER

    War on Waste, climate change, global food shortages, rise of Gen Z and ‘the Greta effect’ are all factors in a growing sense of urgency for social, environmental and political change. And the implications for FMCG companies are massive. Read about upcycled food and drink; tech and traceability; alternative protein; and sustainability in beauty.

    No. 3

    PIVOT TO WELLNESS + THE SELF CARE REVOLUTION

    2020 has been dubbed the year of self care by some experts with many companies in the healthy FMCG space repositioning themselves to more holistic “wellness companies”. Read about this and key themes like intuitive eating, mood and mindset, brain health, restorative biohacking and their intersection with healthy FMCG.

    No. 3

    PIVOT TO WELLNESS + THE SELF CARE REVOLUTION

    2020 has been dubbed the year of self care by some experts with many companies in the healthy FMCG space repositioning themselves to more holistic “wellness companies”. Read about this and key themes like intuitive eating, mood and mindset, brain health, restorative biohacking and their intersection with healthy FMCG.

    No. 4

    HEMP TERPINES + OTHER RISING CANNABIS STARS

    Products containing CBD (short for cannabidiol) is far and away the biggest-growing market in the global cannabis space but there’s a new kid on the block popping up in everything from personal care body to cocktails – hemp terpenes. Learn about these and other rising cannabis stars.

    No. 5

    ZERO PROOF + HEALTHY ALCOHOL IS THE NEW BUZZ

    The growth of healthier lifestyles and self-care is driving opportunities in emerging better-for-you alcohol, no-proof and low-alcohol categories. Cutting back on alcohol is part of a broader healthier lifestyle movement where consumers are either looking for the addition of functional ingredients (adaptogens, probiotics, CBD) or the omission of ingredients deemed less healthy (ie alcohol, carbs, preservatives, sugar).

    No. 5

    ZERO PROOF + HEALTHY ALCOHOL IS THE NEW BUZZ

    The growth of healthier lifestyles and self-care is driving opportunities in emerging better-for-you alcohol, no-proof and low-alcohol categories. Cutting back on alcohol is part of a broader healthier lifestyle movement where consumers are either looking for the addition of functional ingredients (adaptogens, probiotics, CBD) or the omission of ingredients deemed less healthy (ie alcohol, carbs, preservatives, sugar).

    No. 6

    SEXUAL WELLNESS CATEGORY TAKES FLIGHT

    Inclusive and cause-related positioning, better-for-you ingredients, eco-friendly qualities, product innovation, and DTC e-commerce sales is seeing a new breed of start-ups transform the traditional feminine and care and sexual wellness space, with the global sexual wellness market predicted to reach $57 billion AUD by 2024.

    No. 7

    HEALTHY CONVENIENCE BRIDGES PACKAGED + FRESH

    Over-committed, busy modern lifestyles has led to a surge in short-out, DIY options over the last few years – and now they’re making their way into fresh, including product innovation, more in-store food service options and fresh pre-prepared meals, or shelf stable meals kits that bridge fresh and packaged.

    No. 7

    HEALTHY CONVENIENCE BRIDGES PACKAGED + FRESH

    Over-committed, busy modern lifestyles has led to a surge in short-out, DIY options over the last few years – and now they’re making their way into fresh, including product innovation, more in-store food service options and fresh pre-prepared meals, or shelf stable meals kits that bridge fresh and packaged.

    No. 8

    AUSTRALIA GETS TOUGH ON TERMS ‘NATURAL’ + ‘ORGANIC’

    Transparency gets a boost with two new moves around the use of the terms ‘organic’ and ‘natural’ requiring product manufacturers and marketers to back up their claims.

    No. 9

    MEN'S WELLNESS GROWS ORGANICALLY

    A new generation of men concerned about health and fitness alongside an increase in corporate lifestyles and the convenience of online shopping has seen a growth in men’s care products. Research suggests the global personal-care market for men to be worth $166 billion USD by 2022. According to the Allied Market Research report, men’s skincare is the most popular segment taking up the maximum market share.

    No. 9

    MEN'S WELLNESS GROWS ORGANICALLY

    A new generation of men concerned about health and fitness alongside an increase in corporate lifestyles and the convenience of online shopping has seen a growth in men’s care products. Research suggests the global personal-care market for men to be worth $166 billion USD by 2022. According to the Allied Market Research report, men’s skincare is the most popular segment taking up the maximum market share. See what's making waves.

    Images courtesy of No. 1 Grilo Protein / No. 3 Bopo Women / No. 4 The Cannabis Company / No. 5 Lyres / No. 6 jonny / No. 7 Super Cubes / No. 8 Original artwork created by H Brand Studio