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What’s New in Healthy Products exists to connect healthy brands to the retailers who buy and sell them.

What’s New in Healthy Products exists to connect healthy brands to the retailers who buy and sell them. The site is a continuously improving resource to engage, educate and inform retailers, their category managers and buyers on the latest product releases, trends and insights; and to support those innovative brands and manufacturers communicate with the trade.

It’s an exciting and time in the Australian marketplace for healthy products! During the past few years we’ve seen rapid and unprecedented demand across all categories, fuelling innovation and new revenue streams for all business that create, market, buy and sell healthy products. Consumer demand has reached a tipping point, pushing beyond trend to a lifestyle for growing numbers, who are more educated, passionate and in control of their health than ever before. With Australia’s growing rates obesity, diabetes and other lifestyles diseases, the drive for new healthy product offerings and innovative solutions can only continue.

Our content fills a niche gap in the media landscape with a concentrated and educated focus on the market for healthy consumer packaged goods. We’ll endeavour to share the latest product releases across food and beverage; beauty and personal care; fitness and nutrition; and vitamins and supplements, along with profiles and important news. Our content will grow as we do, and we encourage you to contribute and collaborate. We look forward to becoming an invaluable resource for all businesses operating in, or entering the Australian market for healthy products.