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    Home Beauty & Personal Care ACURE strengthens millennial offering

    ACURE strengthens millennial offering

    ACURE Organics has strengthened its millennial appeal with a fresh new re-brand and a range of ‘grab n go’ single-use face masks.

    The top selling US brand, distributed exclusively in Australia via Unique Health Products, has rebranded its entire product line-up, adopting a cleaner, more contemporary aesthetic with bright colours that more clearly distinguish each range.

    The new face masks capitalise on the growing demand for ‘convenience’ products and have options for every skin type. The Brightening Biocellulose Sheet Mask is designed for all skin types, while the Radically Rejuvenating Sheet Mask and the Radically Rejuvenating Under Eye Hydrogels are made for age performance. The Seriously Soothing Biocellulose Sheet Mask is for normal to sensitive skin and the Incredibly Clear Sheet Mask is aimed at combination to oily skin.

    KEY SELLING POINTS

    ACURE face masks are vegan-friendly and cruelty-free with no parabens, sulphates, phthalates, mineral oils, petrolatum and silicone. Leaping Bunny certified.

    Unique Health Products | RRP $8.95 – $9.95 | SIZE 7-20ml

    Gemma Kaczerepa
    Gemma Kaczerepa is a writer and editor based in Melbourne. She has written across multiple topics including food, travel and sustainability, but has a strong passion for health products and natural beauty.
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