CompaniesCannabis company strengthens FMCG position with new hire

Cannabis company strengthens FMCG position with new hire

Elixinol Global has appointed former Asahi Beverages CEO and consumer retail specialist Greg Ellery to its Board of Directors.

The ASX listed company is a leading global player in the industrial hemp, dietary supplements and emerging medicinal cannabis sectors.

Greg’s senior executive career was most recently at beverages giant Asahi Premium Beverages, where he served as CEO of its Asia Pacific division for five years. He has extensive international Consumer Packaged Goods (CPG)/ Fast Moving Consumer Goods (FMCG) experience within multinational, publicly listed companies across a number of sectors, including beverages, consumables, imaging products and apparel.

“Elixinol Global has created an exceptional brand with a unique leadership position in the hemp and CBD markets across the globe,” stated Greg Ellery. “I look forward to utilising my background in leading consumer packaged goods companies throughout the USA, Japan, Europe and Australia to support the fast growth Elixinol is experiencing while also providing guidance on effective corporate governance practices.”

Elixinal Global Chairman Andrew Duff said it was an exciting time to be joining the company.

“Hemp, CBD and cannabis products are rapidly moving into the mainstream with strong rates of consumer adoption. It is an opportune time for Greg to join the Board as his extensive skills and international experience in driving growth align well with our objectives to continue to expand into Europe, Japan and the US, and become a leading FMCG company in our sector.”

Lisa Crawford Jones is an award winning journalist, editor of What's New in Healthy Products and content manager to Naturally Good. She's a health content specialist with two decades’ experience spanning senior positions in public health policy; media, communications and advertising; and both consumer and trade markets for healthy packaged goods.

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