Elements of a great retail pitch deck
The retail pitch deck is your tool to share your brand story and product offer with retailers. Put yourself in the retailer's shoes with these six pitch deck essentials. What's the story for the category? The story you need to share
Are you retail ready?
You've been working for months (or even years!) to bring your product vision to life and you think you're finally ready to pitch it to retailers. You have your hit list at hand, some marketing material and sample products. But
Tips for emerging ‘natural’ indie beauty brands
The digital revolution has allowed Australian founder-owned independent beauty brands to directly build consumer demand and pioneer a new category in what is now a rapidly growing movement. But as competition increases, so do the challenges for entrepreneurs entering the category. We talk to
How to create packaging that sells
With less than seven seconds to have a consumer notice your product on the shelf, nailing your packing is key to standing out in the crowd and product launch success. Smaller brand? Packaging is even more critical for smaller brands without
Reducing the hidden costs of food waste carried by Australian manufacturers
Australian food manufacturers are carrying hidden costs of food waste due to retail oversupply, according to software provider UpClear. UpClear estimates oversupply costs Australian suppliers more than 80 per cent of a product’s standard margin to produce, ship, and fund overstocks