Zero proof and healthy alcohol is the new buzz
The growth of healthier lifestyles and self-care is driving opportunities in emerging better-for-you alcohol, no-proof and low-alcohol categories. Australia’s alcohol consumption falling to a 50-year low (ABS, 2018). Cutting back on alcohol is part of a broader healthier lifestyle movement where consumers are either
Pivot to wellness and the self care revolution
2020 has been dubbed the year of self care by some experts with many companies in the healthy FMCG space repositioning themselves to more holistic “wellness companies” – rather than just say healthy food and drink, for example. Why is
Alternative protein market poised to explode
Australia’s alternative protein market is set to explode with a new wave of Australian alternative protein pioneers stepping up to navigate a future not dominated by conventional animal sources. The global market for traditional meat is amidst one of the greatest
Australia gets tougher on terms ‘organic’ and ‘natural’
Transparency is gets a boost with two new moves around the use of the terms ‘organic’ and ‘natural’ requiring product manufacturers and marketers to back up their claims. Organic Australian Organic expects the use of the term 'organic' to also be regulated this year,
Sexual wellness category takes flight
Inclusive and cause-related positioning, better-for-you ingredients, eco-friendly qualities, product innovation, and DTC e-commerce sales and subscription services is seeing a new breed of start-ups transform the traditional feminine and care and sexual wellness space, with the global sexual wellness market
Hemp terpenes + minor cannabinoids – the next cannabis stars?
Products containing CBD (short for cannabidiol), the chemical compound from the cannabis plant, is far and away the biggest-growing market in the global cannabis space with recent research projecting US sales of cannabis- and hemp-derived CBD products to surge from $1.9 billion in 2018
Rise of the mindful and politically active consumer
The War on Waste, climate change, global food shortages, rise of Gen Z and ‘the Greta effect’ are all contributing factors in the growing sense of urgency for social, environmental and political change. And the implications for FMCG companies are
Men’s wellness category grows organically
A new generation of men concerned about health and fitness alongside an increase in corporate lifestyles and the convenience of online shopping has seen a growth in men’s care products. Research suggests the global personal-care market for men to be worth
Healthy convenience bridges fresh and packaged
Over-committed, busy modern lifestyles has led to a surge in short-out, DIY options over the last few years – and now they’re making their way into fresh, including product innovation, more in-store food service options and fresh pre-prepared meals, or shelf stable meals