InsightsStep inside Dosist’s wellness experience, the first self-branded stand-alone cannabis boutique

Step inside Dosist’s wellness experience, the first self-branded stand-alone cannabis boutique

I did and here’s what happened.

Walking down Abbott Kinney Boulevard in Los Angles’ trendy Venice district and nursing jet lag I noticed a store promising sleep and calm. Sleep often evades me even in the most calm moments so I stepped inside to investigate.

Entering through a green walk way at the side of the building to some smooth electronic beats, I’m greeted by security, identified to be over 21 years and then met by my personal “wellness guide”. He explains I’ve entered dosist’s flagship ‘wellness experience’ for dose-controlled cannabis therapy that can help me achieve one of six ‘states’ – three states of wellbeing – sleep, calm and relief, and three states of pleasure – bliss, passion and arouse.

Using micro doses of THC, CBD and plant-derived terpenes (essential oils found in plants, herbs and fruit), dosist products are designed to ‘take the guesswork out of cannabis treatment, creating consistent, safe, effective and targeted results for consumers’ – without the overwhelming and unpredictable effects of THC. The six formulas promote targeted therapeutic benefits from reducing pain and inflammation, to getting a better night’s sleep.

With its sleek recyclable medical-grade plastic dose pens™ and newer dose dial™, it’s been dubbed the “Apple of the green rush” and, in the US, helping to change the way people both think of cannabis and healthcare.

A first in the industry, the dose pen™ by dosist uses vaporisation to deliver a precise 2.25 mg dose each time, notifying the consumer of a complete dose with a small vibration. The idea is a precisely measured dose allows consumers to repeat the treatment every time without having to worry about inconsistent results or experiences. The second delivery method is the child proof dose dial™, designed to deliver a precise 3.7mg dissolvable tablet with the turn of a dial.

The in-store experience is designed as ‘a journey inspire, educate and engage’ – and it certainly delivers on that promise.

Inside I was personally guided through the concept and each product, informed on the ingredients and benefits of the six formulas, learning more about terpenes and how they worked with different doses of both THC and CBD.

Outside and surrounded by lush vegetation there’s a little candlelit oasis of calm with tables and lounges where the company hopes to eventually be licensed to serve its products onsite. For now, it’s purchase and consume in your own space.

Inside dosist, Venice

Founded under the name hmbldt™ in 2016, the company changed its name to dosist™ in 2017 (the Greek word for ‘dose’) when hedge fund co-founder CEO Gunner Winston came on as an investor.

Today dosist isn’t the only brand creating compelling retail concepts for the newish luxury cannabis market since 10 US states, including California, allowed the sale of recreational marijuana in 2018. But it is the first to launch a stand-alone, self-branded store.

And the verdict – I purchased a sample pack of ‘calm’. I don’t know if it was international travel catching up with me but, for once, I was out like a light.

Editor’s note – In Australia access to medical cannabis products (including CBD oil) is only available with a prescription from one of 56 authorised prescribers (September 2019) under the Authorised Prescriber Scheme; or under the Special Access Scheme where prescribers can access unapproved products for individual patients on a case-by-case basis; or for approval clinical research. We wrote a little about this in relation to CBD oil mid 2019 here. Today, medical cannabis is becoming more widely available in Australia, with the Therapeutic Goods Administration approving 34,500 SAS Category B applications for unapproved medicinal cannabis products as of February 2020.

All images courtesy of dosist.

Lisa Crawford Jones is an award winning journalist, editor of What's New in Healthy Products and content manager to Naturally Good. She's a health content specialist with two decades’ experience spanning senior positions in public health policy; media, communications and advertising; and both consumer and trade markets for healthy packaged goods.

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