Collagen water, kefir cold brew coffee, hemp infused kombucha, smart drinks and herbal blends crafted “to stimulate your intimate desires” are some of the latest Australian’s functional beverage releases.
A functional beverage is typically a drink intended to deliver health benefits and, in Australia, they’ve moved beyond digestive health, with the latest product launches featuring ingredients like herbs, vitamins, minerals, nootropics, amino acids, or additional raw fruit or vegetables depending on the intended purpose. *Nootropics are a class of cognitive enhancing supplements are used to improve concentration and boost memory power.
According to Mintel, Global drinks launches featuring the word “elixir” grew 119 per cent in the last year. It’s one of the fastest growing beverage categories in Australia, with demand from health conscious millennials for products that support overall mental, physical and spiritual wellbeing.
Here’s our top picks to stock your shelves as the weather heats up.
Award winning functional beverage brand MOJO Kombucha has refreshed packaging on its newest range, Probiotic Sparkling Water.
Recognised as a national product innovation by CSIRO and Food Innovation Australia Limited, and winner of the ‘Best New Product’ category at the 2018 South Australian Food Industry Awards, the range has undergone a name and packaging review to optimise shelf appeal and increase consumer trial throughout the peak beverage season in warmer months.
Available in three varieties – Pineapple, Berry Fusion & Cola Coconut – MOJO Probiotic Sparkling Water blends organic coconut water, apple cider vinegar and 1 billion living probiotic organisms with MOJO’s exclusive strain Bacillus coagulans GBI-30 608
MOJO Beverages | SIZE 330mL | RRP $4.49-$4.99 | Chilled Storage – 8 months
Old Cossack Water Kefir products are handmade in small batches with locally grown fresh produce for maximum nutrition.
The robust range includes Organic Cold Brew Coffee made with Maleny coffee; Organic Coconut Water Kefir; Organic Ginger & Turmeric; Organic Superberries; Organic Green Tea & Super Leaves; Ginger Beer; Lemon, Lime & Bitters; Mint Lemonade; Raspberry Lemonade; Strawberry & Vanilla Cider and Pear Cider.
Old Cossack | SIZE 330ml (& some varieties 750ml) | Shelf Stable – Contact Supplier
Swirlit is the new functional beverage formulated by a Sydney dentist Angie Lang to fill a gap in the market for a drink that wouldn’t contribute to dental problems. Dr Lang created Swirlit, a ready-to-drink beverage with xylitol and cinnamon, after seeing the detrimental effects of acidic beverages with high sugar content across her patients. Discovering there was no beverage on the market that prevented or didn’t worsen these dental problems, Dr Lang set out to create a drink with no sugar and a neutral pH.
Swirlit | SIZE 200ml – 6 pack | RRP $29.96 | Shelf Stable – Contact Supplier
Happy Hippie takes kombucha to a new level by boosting it with 620mg hemp oil, which equates to 500 mg of omega 3,6 and 9. Produced by award-winning Australian company Wild One Beverages.
Wild One Beverages | SIZE 330ml – 12 pack | RRP $4.95 | Shelf Stable – 12 Months
Shine+ is made with a range of nootropic ingredients, including ginkgo biloba, green tea extract (with L-Theanine), caffeine, turmeric and other ingredients known to support mental function such as Siberian ginseng and vitamins B6 and B12.
Dr Sam Prince and Stephen Chapman formulated Shine with functional and evidence-based ingredients designed for optimal brain function and health. The combination of ingredients allows the consumer to maintain a prolonged, clean focus with out the “caffeine crash”.
Shine + | SIZE 110ml shot – 12 pack | RRP from $44 | Shelf Stable – Contact Supplier
Vida Glow Collagen H20 is an all in one beauty beverage that nourishes hair, skin and nails. Ingredients include vitamins and marine collagen to support collagen synthesis. It’s sugar-free and available in two favours – blueberry & acai and lime & mint.
Vida Glow | SIZE 33ml – 12 pack | RRP $59.95 | Shelf Stable – Contact Supplier
Herbal Fix is an Australian manufacturer of six functional beverages with a unique combination of organic herbs, vitamins and minerals. The drinks come in six varieties each with a different function – Focus, Active, Beauty, Shape, Relax and Love.
Herbal Fix | SIZE 300ml cans – 12 & 24 packs | Shelf Stable – Contact Supplier