Food & BeverageHappy days! Uplift Food takes off in Australia and the US

Happy days! Uplift Food takes off in Australia and the US

Prebiotics and the mood supportive benefits of a healthy gut is the exclusive focus of new functional food brand, Uplift Food, which took out the inaugural Naturally Good Pitch Fest competition at the Naturally Good Business Summit.

Dietitian Kara Landau created Uplift Food with prebiotic fibres and resistant starches to fill a dietary gap that’s widening as more Australian take up specialty diets. She says Uplift Food is the world’s first dietitian-created functional food brand to focus exclusively on the mood-supportive benefit of prebiotic fibres and resistant starches.

The brand has had immediate success in the US and will be distributed throughout Australia by Kadac. The first product, Daily Uplifter is a protein blend that can be added to smoothies, snacks and breakfast, with Prebiotic Bites snacks coming soon.

Ms Laundau says although evidence linking a healthy gut to mental health is growing, people eating ‘healthy’ diets filled with fruits and vegetables are still likely still be lacking in prebiotics (at less than 25 per cent of the recommended daily intake).

“Unless you’re eating dandelion greens, chicory root, green bananas, legumes, or roasted and then cooled potatoes each day, it is unlikely that you are getting the recommended 5- 20g intake of prebiotics per day” Ms Landau says.

“With more and more Australians following specialty diets, including ketogenic, paleo, low carbohydrate, or FODMAP free, the reduction in prebiotic rich foods has never been more prominent. We need a combination of insoluble fibre, soluble prebiotic fibre, and resistant starch to aid digestion and improve our gut integrity.”

“As great as it is to incorporate probiotic enhanced and fermented foods, there are only around 45 different probiotic strains that can be found in the food supply or in supplements these days. Diversity is a key factor when it comes to obtaining the benefits from probiotics, and our bodies can have thousands of strains naturally present that simply need to be fed prebiotics in order to stay alive and thrive!”

“While gut health and probiotics and are at the top of consumers’ minds when it comes to food choices, the missing piece in the puzzle is still the fuel for these living probiotics – prebiotics. When the probiotics are not fed, they’re not effective at looking after you.”

Lisa Crawford Jones is an award winning journalist, editor of What's New in Healthy Products and content manager to Naturally Good. She's a health content specialist with two decades’ experience spanning senior positions in public health policy; media, communications and advertising; and both consumer and trade markets for healthy packaged goods.

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