Food & BeverageHealthy snacking: I Heart Keenwah

Healthy snacking: I Heart Keenwah

Innovative US snack brand I Heart Keenwah is now available in via PURE Naturals & Organics.

The range, launched into Ritchies IGA and Healthy Life stores, includes four flavours of quinoa puffs – aged cheddar, sea salt truffle, sweet chilli and herb.

Founders Ravi Jolly and Sarah Chalos wanted to make quinoa available in convenient snack packs to encourage consumers to make “healthy swaps”.

The company uses certified fair trade heirloom Royal Quinoa sustainably sourced from Bolivian small-holder farmers. The “heirloom seed” means its non-hybridized, non-commercially bred or non-GMO seed, with Bolivian farmers retaining 10 per cent of every year’s harvest to replant for next year’s season.

It’s suitable for people with allergies and three of the four products are vegan.

Lisa Crawford Jones is an award winning journalist, editor of What's New in Healthy Products and content manager to Naturally Good. She's a health content specialist with two decades’ experience spanning senior positions in public health policy; media, communications and advertising; and both consumer and trade markets for healthy packaged goods.

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