LOKA launches keto lupin chips
LOKA is a new player in the keto snack foods market with the launch of its first line of keto chips.
Made from lupin sourced from Western Australian farms, coconut oil, and herbs and spices, LOKA chips target consumers on a number of diets including keto, vegan, gluten-free, and dairy-free.
Melbourne mother-daughter duo, Mel Gittus and Maddison O’Brien, launched LOKA after noticing a gap in the market for a crunchy keto-friendly snack. The first two flavours – Italian Cheese & Herb and Cumin & Black Pepper – were introduced two months after the brand’s launch, followed by a third chip flavour, Rosemary & Sea Salt.
LOKA chips are stocked online via keto and low carb stores with the team looking for a distributor to help take the brand further into bricks and mortar stores.
“We’re working really hard to ensure this year is a big growth year for us,” said Maddison.
“We’d love to see our chips in health food stores all over Australia with the hope to break into the New Zealand market. But most importantly, [we want] to further provide delicious and natural low-carb alternatives to our customers.”
KEY SELLING POINTS
LOKA keto chips are Australian-owned and made, gluten-free and keto-friendly. The Rosemary & Sea Salt and Cumin & Black Pepper flavours are also vegan and dairy-free.
LOKA Foods | RRP $11.95 | SIZE 160g | Shelf Stable