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Food & BeveragePeanut-free Barney Butter arrives in Australia

Peanut-free Barney Butter arrives in Australia

Pure Naturals & Organics has launched US top-selling Barney Butter into the Australian market to meet the growing demand for protein, on-the-go snacks and peanut-free products.

The Barney Butter almond butter range is organic, non-GMO and is the only US brand made in a peanut-free and gluten-free production facility with blanched almonds (blanching removes the bitterness, giving Barney Butter its unique smooth texture).

The initial launch includes the smooth and crunchy varieties in both the 285g jar and 17g grab n’ go snack sachet, which comes in a counter unit with individual barcoding for single sale.

The products will be marketed to the growing allergy and free-from market, parents, healthy active segments and to those following vegan or plant-based diets.

Australia has a relatively high prevalence of peanut allergies with almost three per cent having a peanut allergy; overall food allergy in children is estimated to be as high as 10 per cent, according to research.

Australia also has among the highest prevalence of allergic disorders in the developed world with 4.1 million Australians (19.6 per cent of the population) has at least one allergic disease. Up to eight per cent of children under five are affected and 1-2 per cent of adults, according to an Access Economics report.

With an ageing population, if current trends continue, there will be a 70 per cent increase in the number of Australians with an allergy by 2050 (to 7.68 million by 2050 or 26.1% of the population or more than one in four Australians).

In the US, Barney Butter research shows 91 per cent of people affected by a peanut allergy avoid the category completely as most nut butters are processed in the same facility as peanuts; 70 per cent of those affected by a peanut allergy would definitely purchase a brand manufactured in a 100 per cent peanut- free facility.

    • SIZE 285g jar & 17g snack sachet

Lisa Crawford Jones is an award winning journalist, editor of What's New in Healthy Products and content manager to Naturally Good. She's a health content specialist with two decades’ experience spanning senior positions in public health policy; media, communications and advertising; and both consumer and trade markets for healthy packaged goods.

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