Probiotic porridge launches in Australia
Diversification of the probiotic food category continues with New Zealand breakfast cereal brand Blue Frog launching the world’s first probiotic porridge range into Australia via Bio Living.
Blue Frog Probiotic Porridges contain GanedenBC30, which is a heat-resistant probiotic that can be used in most everyday food and beverage products. The probiotic’s protective shell allows it to survive the manufacturing process and retain a three-year shelf life, as well as survive the journey through the digestive system.
GanedenBC30 remains stable even when cooked on the stovetop and in the microwave, and only activates once it reaches ideal conditions in the gut. Each serve of Blue Frog Probiotic Porridge contains more than two-billion live GanedenBC30 cells.
KEY SELLING POINTS
The porridges are made from natural and organic ingredients; vegan; raw; low-salt; free of preservatives, dairy, soy, egg, nuts, lactose, yeast, corn, rice and refined sugar. Sweetened with organic coconut sugar.
Available in Vanilla Bean & Chia Seed and Raspberry & Chia Seed
- RRP $8.74 & $9.37
- SIZES 8x40g & 440g
- Shelf Stable