Sephora rolls out ‘clean’ beauty label
Pure play beauty retailer Sephora has implemented its new Clean at Sephora seal on sephora.com, with US customers now able to filter out unwanted ingredients on hundreds of products.
Australian customers can shop for “natural supplements and organic skincare” under the “Wellness” pages of sephora.com.au, but as yet the new clean label has not been implemented online.
Sephora.com currently features more than 100 products across fragrance; more than 70 across make-up; 615 across skincare; almost 140 across haircare labelled Clean at Sephora.
Allure reported the retailer created the new seal with brands, industry experts, external council — including feedback from customers, and it will also be rolled out in a separate area in stores.
The fine print:
Products with the “Clean at Sephora” seal will not contain these vetoed ingredients -Sulfates SLS and SLES, parabens , formaldehydes, formaldehyde-releasing agents, phthalates, mineral oil, retinyl palmitate, oxybenzone, coal tar, hydroquinone, triclosan , triclocarban, PTFE/PFOA, styrene, polyacrylamide/acrylamide, acetaldehyde, acetonitrile, methylene chloride, animal fats, oils, and musks, benzalkonium chloride, toluene, resorcinol, acetone, butoxyethanol, ethylenediaminetetraacetic acid, methyl cellosolve, methylisothiazolinone/ methylchloroisothiazolinone, mercury and mercury compounds (thimerosal), bisphenol A(BPA).
And according to Allure, skin care, hair, and makeup brands with the “Clean at Sephora” seal have less than one percent of synthetic fragrances and no undisclosed fragrances.
No comment was received from Sephora Australia before this article was published.