Beauty report: Emergence of clean, beauty within, and functional ingredients
Clean emerges as the new natural in beauty as toxin-free, vegan and cruelty free become the baseline consumer expectation. This year marks greater mainstream awareness of “what goes on, goes in” with growing numbers of consumers understanding the direct link between
Natural health: Digestion, food as medicine and niche marketing
Naturally functional and specialised products that focus on food as medicine rather than traditional tablet supplementation have won favour with consumers this year. Digestive health remains at the top of the agenda. More broadly, consumers are taking a systematic and holistic
Sustainability and functional ingredients top healthy food and drink
Sustainability and functional ingredients top this year's health agenda with many once niche trends rapidly making their way into the mainstream. Broadly, 2018 marks an emerging awareness of the interconnected relationship between physical, emotional, environmental and even spiritual health with consumers