How a ‘paddock to plate’ story, killer video and crowfunding launched Dad’s Oats
https://www.youtube.com/watch?v=V1155hC3iAs The video cost Dad’s Oats founders, Peter Cain and sister Alicia less than $1000, but with 15k views in 48 hours, it delivered the goods. It was part of a product launch campaign on crowdfunding platform Pozible, which generated $19,300 –