Home & LifestyleSustainability drives growth for eco-laundry brand

Sustainability drives growth for eco-laundry brand

When That Red House founder Tahlia Borda quickly sold out of her first batch of 600kg of imported soapberries, she knew she’d hit a nerve with consumers searching for chemical-free, sustainable solutions.

That was back in 2013 and today, as demand for sustainable products intensifies and That Red House has found favour with stockists across Australia and internationally.

“It was clear people were ready to embrace the idea of a completely natural way to clean their clothes, and were becoming wise to the chemicals used in mainstream detergents and cleaning products,” Ms Borda said.

The company expanded its range with complementary laundry tonics to add freshness and fragrance to soapberry wash loads.  

Ms Borda founded That Red House, Australia’s only supplier of certified-organic soapberries, after multiple health crises. Tahlia and her husband built an eco house, and a pretty sizeable organic garden in the Adelaide hills. She discovered soapberries when searching for chemical-free laundry products.

Soapberries are the fruit of the Sapindus Mukorossi tree, with the shell of the fruit high in ‘saponin’ – nature’s soap. They can be used in their raw berry form as a laundry detergent or add a few pantry ingredients to make body wash, hand wash, shaving cream, surface spray, stainless steel, glass cleaner and more. They are also naturally antibacterial, antifungal, hypoallergenic and are good for people with skin conditions.

The laundry tonics are made with pure essential oils to and added to the soapberry wash bag for a perfumed yet chemical-free wash, with citrus, linen, spice or orange fragrance varieties available.      

That Red House | RRP $19.95 | 20ml

Lisa Crawford Jones is an award winning journalist, editor of What's New in Healthy Products and content manager to Naturally Good. She's a health content specialist with two decades’ experience spanning senior positions in public health policy; media, communications and advertising; and both consumer and trade markets for healthy packaged goods.

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